Marketing is the process of value exchange that is facilitated by the four P's.
-Product
-Promotion
-Placement
-Price
Digitization is shifting the balance of power from firms to consumers.This is because the tools employed in enacting the four P's are increasingly becoming digital and democratized across a large number of consumers.In this regard firms must make sure the adapt to this changing market environment by crafting adequate strategies.It is a three person race where we have consumers,competitors and you.How do you win?